Framing the message
نویسندگان
چکیده
منابع مشابه
Does perceived risk influence the effects of message framing? Revisiting the link between prospect theory and message framing.
Health-promoting messages can be framed in terms of the beneficial consequences of healthy behaviour (gain-framed messages) or the detrimental consequences of unhealthy behaviour (loss-framed messages). An influential notion holds that the perceived risk associated with the recommended behaviour determines the relative persuasiveness of gain- and loss-framed messages. This 'risk-framing hypothe...
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INTRODUCTION Message framing, a strategy of advertising message construction, is widely adopted in various forms of brand advertising campaigns. The hedonic principles of approach (happiness) and avoidance (pain), well established in motivation psychology, lay down the theoretical foundation upon which the core concept of message framing is developed (Wedell, 1997). The positive framing, center...
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► We describe how messages can be framed and predict when and for whom frames will be most effective. ► The content of a message is essential; different topics induce different regulatory orientations. ► Describing the pleasures of adhering is most effective for promotion focus recipients. ► Describing the pains of not adhering is most effective for prevention focus recipients. ► We integrate p...
متن کاملPersonalized Emphasis Framing for Persuasive Message Generation
In this paper, we present a study on personalized emphasis framing which can be used to tailor the content of a message to enhance its appeal to different individuals. With this framework, we directly model content selection decisions based on a set of psychologically-motivated domainindependent personal traits including personality (e.g., extraversion and conscientiousness) and basic human val...
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The article examines the impact of message flaming on real life buying behavior. Customers of a credit card company who did not use the card for a three-month period received a communication explaining the benefits of the card. These benefits were explained either in terms of gains the customers could obtain from using the card or in terms of losses they could suffer flora not using it. Card us...
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ژورنال
عنوان ژورنال: Third Text
سال: 1993
ISSN: 0952-8822,1475-5297
DOI: 10.1080/09528829308576439